“Take only memories, leave only footprints.” Chief Seattle
Every journey begins with a belief, sometimes quiet, sometimes uncertain but powerful enough to change the future.
On this Earth Day, we pause not just to celebrate the planet, but to reflect on the path that brought us here and the people who chose to walk it with us.
Where It All Began
Long before our first production campaign, before pallets and processes and millions of pots, there was simply a question:
Could we do better?
The horticulture industry relied heavily on petroleum-based pots products designed to last forever yet used for only a season. Most were never recycled. They were discarded, misunderstood by the recycling stream, and quietly accumulated in landfills. We couldn’t ignore that reality. So we began with an idea, a lot of uncertainty, and a belief that even a small shift could make a meaningful difference.
The Courage to Try
Not everyone is willing to take a chance on something new. But some are.
Our early days were defined by experimentation, failure, and persistence. We tested materials that didn’t always perform the way we hoped. We learned, adjusted, and tried again. Those first trials weren’t polished, but they were honest.
What mattered most wasn’t perfection. It was progress.
There were moments that tested our resolve like early shipping attempts that didn’t go as planned, reminding us that innovation is rarely a straight path. But each setback carried a lesson, and each lesson brought us closer to something better.
Growing Into Something More
Over time, that fragile idea began to take shape.
What started as a simple plant-based, compostable pot evolved into a product that growers could rely on stronger, more durable, more refined. A solution that not only served the environment but also met the real-world demands of production and retail.
And with every improvement, our belief grew stronger: this could work.
The Impact We’ve Made Together
Today, that belief has become something tangible something measurable.
- Over 14 million plant-based pots now exist in the market
- More than 2 million pounds of petroleum-based plastic have been replaced
Each pot represents a small decision one that, multiplied millions of times, creates real change. This is how progress happens. Not all at once, but step by step.
A Partnership That Amplifies Impact
Along this journey, we’ve been fortunate to grow alongside partners who share our vision. Proven Winners® is one of those partners.
Since our relationship began, they have chosen to invest in a better future purchasing over 14,000,000 garden pots from us. But more than that, they’ve helped carry this story forward into gardens, homes, and communities across North America.
Their commitment to sustainability reflects something deeper than business, it reflects responsibility. A shared understanding that what we grow today shapes the world we leave behind tomorrow. Through their continued leadership in sustainable practices, they are helping redefine what is possible for our industry.
- Learn more: https://www.provenwinners.com/Sustainability-1
- Eco containers: https://www.provenwinners.com/Eco_Containers
The Journey Ahead
Earth Day is not a finish line. It’s a reminder.
A reminder that the choices we make no matter how small matter. A reminder that progress begins when someone decides not to wait.
As Seneca once said, “All fools are getting ready to start”. We’re proud that we started.
And we’re even more proud to keep going with partners, growers, and communities who believe, as we do, that a better future is something we build together. Because in the end, this isn’t just about pots. It’s about the soil they return to. The plants they nurture. And the world we leave behind.
